![]() To appreciate the problem there, you have to take your mind back to this era of movies: Disney had just released Tangled to great success, and Wreck-it-Ralph was on the horizon, but it wouldn’t be until Frozen released in 2013 that moviegoers realized “Disney Animated Movies” were well and truly back. ![]() Likewise, the things that set Brave apart seemed, on the surface, to be moves designed to make it more “Disney”-like. It can hardly be called a “safe” Pixar movie, due to how many of the already-established conventions of the brand were shaken up. I suspect, as a result, the first reactions to Brave-which were largely mixed-to-negative-were a form of self-fulfilling prophecy.īrave was not a typical Pixar movie. It was around the time of Cars 2 that the first post-Disney influence could be felt, and the utter failure of that movie (apart from the large but shallow pool of popularity with the eight-and-under crowd) was seen as a clear red flag that the brand was no longer the uber-reliable developers of modern classics that it once was. Keep in mind, Disney bought Pixar in 2006, so a lot of the movies that came out in the immediate years that followed were in early development. The film, which came out a year before Brave, made money, but it was easily the biggest critical bomb Pixar had ever released. The sequel-Cars 2-was not afforded such a benefit of the doubt. The only movie during this magical run to put even a dent in their armor was Cars, and most were willing to accept that as a well-intentioned John Lasseter passion project that still managed to make a nice chunk of change at the box office. In fact, the studio had developed a “can’t miss” reputation, being able to churn out hit after hit both commercially and critically. Pixar’s track record before the release of Brave was almost perfect.
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